Wall-mounted air-conditioning
Ceiling mounted air conditioner
Duct connected air conditioner
Multi system air conditioning
VRV / VRF air conditioning
Television
Fridge
Washing machine
Water purifier
Quạt công nghiệp
Cooking devices
Air Conditioning Service
Table of contents
Beautiful minimalist design that maximises entertainment
Sony Android Tivi 50 inch 4K XR-50X90J has a minimalist design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.
Driven by human intelligence, defined by 4K contrast
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™:
- Precise 4K pictures, as perceived by the human eye, Cognitive Processor XR™ combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast
- Turn any sound into a truly immersive experience, clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
XR Triluminos Pro™ are natural and beautiful to the human eye
Powered by XR Triluminos Pro™, Sony Android Tivi 4K XR-50X90J reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
Real life depth with deep blacks and intense brightness with XR Contrast Booster
With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights. Feel breathtaking contrast, just as in real life.
Recreating lost texture, the intelligent way thank to XR 4K Upscaling
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Enjoy studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including Netflix Calibrated Mode and Dolby Vision®, this tivi reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.
XR Motion Clarity™ watching sports and fast-moving movies just got a whole lot better
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.
XR Sound Position, XR Surround, Dolby Atmos sound technology delivers vibrant surround sound
With Sony Android Tivi 4K XR-50X90J you will experience:
- For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on the tivi, sound matches precisely with what’s on the screen for a truly immersive experience.
- Everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
- Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.
Watch what you love, control it with your voice
Sony Android Tivi 4K XR-50X90J can browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.
Other outstanding features
- Unique ambient optimisation technology includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
- Acoustic Auto Calibration detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the tivi.
- 4K XR Super Resolution analyzes colors and adjusts contrast for more realistic images, lifelike textures, and natural colors.
- HDR XR Correction technology adjusts hue, saturation, brightness, motion vector, bandwidth, and more.
- XR Image Smoothing technology creates smooth, natural 4K images without the "banding" phenomenon found on other TVs.
- XR 4K Upscaling takes 2K signals close to true 4K quality for incredibly real and immersive viewing.
- Netflix Calibrated Mode with a range of technologies that preserve the creators intent including Netflix Calibrated Mode and Dolby Vision®, this tivi reproduces all the drama and excitement of the director’s imagination.
- You'll also enjoy ultra-smooth gaming with reduced input lag less than 6.0ms with 4K/120fps and dedicated Game Mode.
- Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.
- Voice Zoom™ 2 enhances voices for clearer dialogue.
- Easily control your smart home with Google Assistant.
- Supersize your smartphone favourites by Chromecast built-in, Apple AirPlay.
- All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.