LG Tivi 77 inch OLED 4K 77C1PTB

Innovation of unbelievable proportions

LG Tivi 77 inch OLED 4K 77C1PTB redefine what TVs should look like. Their unbelievably slim designs take your breath away - they not only complement your home interior, they enhance it.

SELF-LIT PiXELS makes all the difference to your viewing experience

The same content can look different depending on which display technology a TV has. LG Tivi OLED 4K 77C1PTB have self-lit pixels that turn on and off to achieve perfect black and infinite contrast. LED and Mini LED TVs use backlights that are not self-emissive. This means they can't create perfect black and can also suffer from the halo effect. Self-lit pixels don't have this problem - there's no light bleed and no halo, so you get perfect black and better image quality.

100% Color Fidelity - color is truly original

LG Tivi OLED 4K 77C1PTB not only express perfect black, but also original color. Intertek, a global testing agency based in the UK, has certified that LG OLED displays have 100% color fidelity. This means on-screen colors closely match those of the original image. LED TVs simply can't match this standard of color reproduction.

Sharp picture - Swift response

If you're looking for a TV like no other, look no further. LG Tivi OLED 4K 77C1PTB is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

The award for best picture goes to…

LG Tivi OLED 4K 77C1PTB produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they're meant to be seen.

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.

The ultimate Tivi for your gaming setup

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG Tivi OLED 4K 77C1PTB the only G-SYNC and AMD FreeSync™ Premium certified TV. We also teamed up with AMD FreeSync. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

Motion Pro - You've never seen movement like this

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

α9 Gen4 AI Processor 4K - Brains that will blow your mind

The α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

• AI Picture Pro: Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.
• AI Sound Pro: By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

Caring is in our nature

LG Tivi OLED 4K 77C1PTB are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

AI ThinQ is here to maximize your Tivi experience

AI ThinQ is here to maximize your TV experience:

- Welcome to your new home: Shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

- New Magic Remote: Ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

- Voice Command: Allows simple command and control of your Home IoT ecosystem with natural voice recognition.