Sony Android Tivi 50 inch 4K KD-50X75A

Elegant and sophisticated design

Sony Android Tivi 50 inch 4K KD-50X75A has an elegant and sophisticated, overflowing screen for a vivid TV viewing experience. In addition, the stand is designed to be thin, compact, perfectly suitable for the TV, and at the same time, it is in harmony with the room and the decoration style in many different spaces such as meeting rooms, living rooms, bedrooms,...

4K Processor X1™ combined with 4K X-Reality™ PRO full of life-like colour and contrast

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast.

See glorious 4K pictures, rich with real-world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even Full HD are upscaled to close-to-4K resolution by 4K X-Reality™ PRO using a unique 4K database.

Motionflow™ XR fast-moving, smooth and sharp

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Clear Phase pure, natural audio with smooth

Sony Android Tivi 4K KD-50X75A uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Easy access, easy living

Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this Sony Android Tivi 4K KD-50X75A lets you enjoy movies and shows from apps or broadcast in an instant.

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

X-Protection PRO superior dust and humidity protection

Sony Android Tivi 4K KD-50X75A built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection, they also pass the highest standards of Sony's lightning tests, meaning your tivi is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a tivi that lasts longer.

Other outstanding features

- Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in tivi. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

- Connect BLUETOOTH®-compatible devices to your tivi for easy, wire-free entertainment. Pair your Bluetooth headphones or earphones with tivi and enjoy tivi shows and music in your favourite place - without any disturbances or interruptions.

- The Google Assistant feature to search by specific title or genre or see content recommendations just for you when saying, “what should I watch?” You can also get answers on sports scores, control smart home devices, and more.

- Compatible with Ok Google, connect to Google Assistant-enabled devices for hands-free TV control. So you can find and cast your favorite videos on your TV, all with your voice.